Past: Marketing and Small Business Conference

The Marketing and Small Business Conference will be held Tuesday, September 22, 2015 from 8:30am-11:50am at Ray's Plaza Conference Center in Cape Girardeau. Tickets are $20 and cover all three sessions. The Triumph Award Luncheon will follow the conference and honor this year's winner, Auto Tire and Parts. Tickets for the Triumph Luncheon are $25. All tickets are available at http://tristateamp.eventbrite.com/

A series of three morning sessions will focus on practical, how-to information primarily suitable for small and regional businesses and entrepreneurial endeavors.

Session 1, 8:30-9:30 am

Free and Low-Cost Resources for Small Businesses and Entrepreneurs

You will be able to ask specific questions regarding your business from the panel participants. Assistance available from state, federal and university resources will be shared. Informal, in-depth conversations will be possible.

Panelists:

Brian Tapp, Chief Operating Officer for the Missouri Innovation Corp. at Southeast Missouri State University.

Richard Proffer, Business Development Specialist, University of Missouri Extension, Missouri Business Development Program, Small Business Technology Development Center of Cape Girardeau County

Dr. Foster Roberts, Assistant Professor of Management, Southeast Missouri State University will serve as Moderator of the session.

Session 2, 9:40-10:40 am

Branding: Winning the Story Wars

Learn the power of enhancing your message strategy with the use of compelling and relevant stories for your business. Learn how to weave the stories into a campaign, which has enduring staying power.

Panelists:

Dr. John Cherry, Professor of Marketing, Southeast Missouri State University will also chair the session.

Jeff Harmon, Executive Director of University Communications and Marketing at Southeast Missouri State University, which is responsible for brand management, marketing strategy, research, and creative for the university.

Greg Stroup, President of Auto Tire and Parts.

Session 3, 10:50-11:50 am

Employee Relations: Aligning Human Resource Strategy with Business Strategy

Practical tips on empowering employees to enhance achieving the goals of the business. This session is relevant to a variety of types and sizes of businesses.

Panelists:

Dr. Heather McMillan, Assistant Professor of Management, Southeast Missouri State University will also chair the session.

Christina Cheek, Executive Assistant and Sales Support Specialist, Auto Tire & Parts, Inc.

Bob Garner, Regional Manager of Auto Tire and Parts

For More Information please visit http://tristateamp.com/triumph-award-luncheon-and-marketing-small-business-confe...